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Channels

A channel is one connected Meta asset — a WhatsApp number, an Instagram account, or a Facebook Page — that you send and receive messages through. This page covers how to connect, manage and reconnect channels.

For the exact request/response schema of every channel endpoint (fields, types, status codes), see the API Reference. This page is the task-level guide; it does not repeat the field tables.

Prerequisites

Before connecting any channel — WhatsApp, Instagram or Facebook Messenger — make sure the conditions below are met. They apply equally to the Portal flow and the API flow; if the first two are missing, Meta stops the OAuth popup before a channel can be created.

  • The asset belongs to a Meta Business Portfolio (Business Manager). The "asset" is the WhatsApp number's WABA, the Facebook Page, or — for Instagram — a Business or Creator Instagram account linked to a Facebook Page that is owned by a Business Portfolio.
  • The Facebook user signing in has full admin rights on that Business Portfolio and on the asset itself. A user without admin role sees the relevant choice in the popup greyed out.
  • Fiwano is the default messaging app (Instagram and Facebook Messenger). If another tool — a chatbot, CRM or inbox — is connected to the same account, Meta routes each conversation to one app only. Set Fiwano as the Default routing app (Facebook Page → Settings → Page setup → Instagram conversation routing / Messenger conversation routing; for Instagram accounts without a Page: Meta Business Suite → Settings → Integrations → Conversation Routing) and turn off Take control of conversations for the other apps, or disconnect them. Otherwise incoming messages may not reach your webhook and replies are rejected with error 10.

Option A: Via Portal (self-service)

Use this to connect your own channels, no code required.

  1. Go to Channels → Connect Channel in the portal.
  2. Select the channel type (WhatsApp, Instagram, or Facebook Messenger).
  3. Complete the Meta OAuth flow in the popup window.
  4. Configure the Webhook URL and select Webhook Events in channel settings.
  5. By default, no events are enabled — select which events to forward to your endpoint.

Saving a webhook URL in the Portal does not create a webhook_secret. Set one explicitly so incoming deliveries are signed — see Webhook secret. The URL must be an absolute HTTPS URL reachable from Fiwano. Explicit ports from 1 to 65535 are supported; embedded credentials and URL fragments are not.

Option B: Via API (programmatic)

Use this when your application connects channels on behalf of your end users.

Step 1 — Whitelist your redirect URI. For security, the user can only be redirected back to a URL you have pre-registered for your API key. Register the URL(s) where users land after OAuth (wildcards are allowed, e.g. https://*.example.com/callback):

curl -X POST https://fiwano.com/api/v1/redirects \
  -H "X-API-Key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"uri_pattern": "https://yourapp.com/callback"}'

Redirect URI patterns must use HTTPS and cannot target localhost or a loopback address. Explicit ports from 1 to 65535 are supported, including non-standard HTTPS ports such as https://yourapp.com:4426/callback. Exact URIs are safest and recommended. When a wildcard is necessary, it may appear in the path/query or as one complete left-most hostname label (*.example.com), but cannot replace the whole hostname, part of a label, or the port. Embedded credentials, URL fragments, and the reserved query keys code, status, channel_type, and error are rejected.

To associate a setup flow with your authenticated tenant or administrator, generate a high-entropy, single-use opaque nonce, store it server-side with that context, and put only the nonce in the redirect URI. Register a narrowly scoped pattern such as https://yourapp.com/callback?state=*, then request the setup URL with https://yourapp.com/callback?state=BASE64URL_NONCE. Fiwano preserves state and appends its own parameters, for example ?state=BASE64URL_NONCE&code=...&status=success&channel_type=whatsapp. Use a URL-safe value and do not place tenant/user identifiers or other sensitive data directly in the URI.

You manage these with GET /api/v1/redirects and DELETE /api/v1/redirects/{id}.

Step 2 — Request a setup URL. Pass one of your whitelisted redirect URIs. The URL is valid until the expires_at returned in the response — open it in a browser or popup for the user:

curl -X POST https://fiwano.com/api/v1/channels/setup-url \
  -H "X-API-Key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"channel_type": "whatsapp", "redirect_uri": "https://yourapp.com/callback"}'

The same endpoint also reconnects channels; there is no separate reconnect API. If the Meta identity already belongs to one of your inactive channels, Fiwano reactivates that row and exchange-code returns the existing channel_id. When both a genuinely new asset and an inactive asset are available, the new asset is preferred.

Step 3 — User completes Meta OAuth. After approval, the user is redirected to your redirect_uri with a one-time code parameter:

https://yourapp.com/callback?code=abc123...

On failure, the redirect instead carries two query params — branch your logic on error only:

Query param How to use it
error Machine-readable code. Branch on this. access_denied — the user cancelled the Meta dialog. setup_failed — setup could not complete (e.g. no Instagram Business account was accessible with the permissions granted).
message URL-encoded, human-readable English explanation, safe to display to the user. Free-form and may change — never parse or branch on its text.

Example failure redirect:

https://yourapp.com/callback?error=setup_failed&message=We%20couldn%27t%20access%20any%20Instagram%20Business%20account...

Step 4 — Exchange the code. Within 5 minutes (single-use), exchange the code for the channel. You can configure the webhook in the same call:

curl -X POST https://fiwano.com/api/v1/channels/exchange-code \
  -H "X-API-Key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "code": "abc123...",
    "webhook_url": "https://yourapp.com/webhooks/meta",
    "webhook_events": ["message.received", "message.delivered", "message.failed"]
  }'

The response returns your channel_id (store it — every other call uses it). When you set webhook_url and pass no webhook_secret, Fiwano auto-generates one and returns it here. It is returned only in this responseGET never shows it again — so store it to verify webhook signatures (Webhook secret). All fields except code are optional and can be set later via PATCH /api/v1/channels/{id}.

Webhook events

Webhook delivery is opt-in per channel: by default no events are delivered. You choose what you receive by setting webhook_events — in the connect call, in the Portal, or later via PATCH /api/v1/channels/{id}. Until you do, your endpoint gets nothing.

The available events depend on the channel type — WhatsApp exposes more (message.sent, message.failed) than Instagram and Facebook. The full list with payloads is on the Webhooks page. An event you list that isn't valid for the channel type is simply ignored, not an error.

One event has an extra knob: message.echo (copies of messages your business sends outside Fiwano) delivers just the message by default. Set the channel's boolean echo_statuses field — in the connect call, via PATCH /api/v1/channels/{id}, or in the Portal — to also receive delivered/read statuses for echoed messages through your regular status events. Details: message.echo.

Your endpoint owns the other half of this contract. Once events are enabled, Fiwano POSTs each one to your webhook_url, and your endpoint must respond with HTTP 2xx within ~5 seconds. A non-2xx response or a timeout counts as a failed delivery: Fiwano retries with backoff and emails you — a warning after the 3rd failed attempt and an alert when retries are exhausted. So enable only the events you actually handle, and return 2xx as soon as you've accepted the payload (do slower work afterwards). Successfully delivered webhook payloads are not retained for relay; failures are stored encrypted for retries. Full behavior: Webhooks → Retry Policy.

Webhook secret

The webhook_secret is the HMAC key Fiwano uses to sign webhook deliveries, so your endpoint can confirm a request genuinely came from Fiwano and was not altered in transit. When a channel has a secret, every delivery carries an X-Webhook-Signature: sha256=<hmac> header — see Webhooks for the verification snippet. A channel with no secret receives unsigned deliveries.

How a secret first appears differs by how you connect — and this is the one place the Portal and the API deliberately behave differently:

  • Portal (Option A): a new channel has no secret, and saving a webhook URL does not create one. Set it yourself in channel settings: click Generate random for a random 64-character secret, or type your own and Save (16–64 characters). The value is revealed once, immediately after.
  • API (Option B): when you set webhook_url and the channel has no secret yet, Fiwano auto-generates one (64-character hex) and returns it in the exchange-code / PATCH /api/v1/channels/{id} response — so channels you connect by API are signed by default. To use a specific value instead, pass your own webhook_secret (at most 64 characters) in that same call.

Reading it back. The value is only returned the moment it is set or changed — in the Portal's one-time reveal, or in the exchange-code and PATCH /api/v1/channels/{id} responses. GET /api/v1/channels and GET /api/v1/channels/{id} never return it; they only report has_webhook_secret: true | false. Store the value when it is shown — if you lose it, your only option is to set a new one.

Rotating it. Set a new secret any time by passing a new webhook_secret to PATCH /api/v1/channels/{id}, or with the Portal's Generate random / Save actions. Updating only webhook_url/webhook_events leaves the secret untouched. A change takes effect on the very next delivery — there is no overlap window, so switch your verifier to the new secret at the same moment, or signatures will mismatch.

Constraints and recommendations.

  • Use a high-entropy random string of 16–64 characters (the Portal enforces the 16-character minimum; the field stores up to 64). Auto-generated secrets are 64-character hex — prefer those unless you have a reason to bring your own.
  • The secret is per channel — each channel has its own, independent of the rest.
  • Reconnecting an inactive channel keeps its existing secret (see Reconnecting an inactive channel below).
  • Treat it like a password: store it in a secret manager, never commit it, and verify signatures using a constant-time comparison (as in the Webhooks example).

Managing channels

Task Endpoint
List all channels (active and inactive), each with its current subscription state GET /api/v1/channels
Inspect one channel GET /api/v1/channels/{id}
Update webhook URL / secret / events, or the subscription binding PATCH /api/v1/channels/{id}
Deactivate a channel DELETE /api/v1/channels/{id}

Each channel carries a subscription block describing its billing state — see Subscriptions & Billing for what the combinations mean. Full field lists live in the API Reference.

Deactivation is a soft delete. DELETE stops the channel from sending and receiving, but does not erase it — its channel_id and history are preserved so you can reconnect later. The channel also remains owned by the same Fiwano account: deactivation does not release its WhatsApp number, Instagram account or Facebook Page for connection to another Fiwano account. If the channel must move between accounts, contact contact@fiwano.com.

Fiwano also unsubscribes the channel's Meta webhook resource only when it is safe to: a WABA subscription is kept if another active WhatsApp channel uses the same WABA, and a Page subscription is kept if another active Instagram/Facebook channel uses the same Page.

Subscription slots

Each subscription grants one slot per channel type — one WhatsApp, one Instagram, one Facebook. A slot stays occupied while a channel is bound to it, including a deactivated channel: the binding is what lets you reconnect that channel later without buying another subscription.

GET /api/v1/subscriptions shows which channel sits in each slot and how many slots are free; each channel reports its own subscription.id in return.

Send subscription_id to PATCH /api/v1/channels/{channel_id} to change that. A subscription ID moves the channel there — no downtime, and it does not have to be deactivated first, but a move to a Starter subscription stops media and template sending immediately. An empty string releases the slot, and that is allowed only for a channel already deactivated with DELETE /api/v1/channels/{channel_id}, so a slot is never freed as a side effect of a settings update.

Releasing a slot is effectively permanent. Once another channel takes the freed slot, the released one can no longer be reconnected until a slot is free again. It is not erased and its Meta identity stays owned by your Fiwano account — but treat the release as retiring that channel, not pausing it.

Replacing a channel when you have a single subscription:

GET    /api/v1/subscriptions           → find the subscription and its occupied slot
DELETE /api/v1/channels/{old_id}       → deactivate the channel you are replacing
PATCH  /api/v1/channels/{old_id}       → {"subscription_id": ""} frees the slot
POST   /api/v1/channels/setup-url      → user connects the new Meta account
POST   /api/v1/channels/exchange-code  → new channel takes the free slot

Reconnecting an inactive channel

A channel goes inactive when it is deactivated (DELETE /api/v1/channels/{id}) or when its Meta connection can no longer be maintained (for example, the account owner revoked access in Meta). To bring it back, run the same connection flow again for the same Meta account (same WhatsApp number, Instagram account, or Facebook Page):

  • The existing channel is reactivated in place — its channel_id, webhook URL/secret/events and history are preserved. No new channel is created and your stored channel_id mapping stays valid.
  • Reconnecting requires an active license: the channel must still hold one, or you must have a free license slot. Otherwise the flow is refused — attach a license in Billing first.
  • A Meta account owned by a different Fiwano account cannot be connected, even when that channel is inactive. If it is your channel, contact contact@fiwano.com to request an ownership release.